business plan for catering services

business plan for catering services

Business plan for catering services EXECUTIVE SUMMARY FOR A CATERING BUSINESS The imma catering services is a sole proprietorship cuisine for all,  that’s fully registered and will  follow all regulatory procedure and guidelines in the catering services. It’s healthy its organic and its a “clean” way to eat. It helps keep people healthy. People who are in need of really good food.

Providing these services to the lagos island market, it has plans of growing to spread nationwide within a  year of its operations. This will be powered by service excellence, as the total satisfaction of our clients will be our major goal.

: OUR OBJECTIVES

Our objective at Imma Catering is to develop a sound business model that will help influencing the growth of our client base, also see a rise in revenue, satisfaction of our clients and growth in the number of outlets spread within the Lagos Island area, and eventually having our outlets in all states within the Country.

 

MISSION STATEMENT

At Imma Catering, our mission is the provision of the finest cuisine services that will exceed our customer expectations. Our activities in all the sectors of catering will all be tailored to clients’ needs. to build trust in our capacity to deliver the very best of services.

 

 

 

ENTREPRENEURSHIP (GES 400)

ON

business plan catering services

PRESENTED

BY

OBI CHISOM IMMACULATE

UNIPORT

 

OUR KEY TO SUCCESS

Our key to success has already been discovered to include the provision of unparalleled catering services to our esteemed clients through the availability of a diverse and attractive menu, that will include creative meals never tried before, but that will be a delight at first try.

In addition to the normal menu, we would be involved in the constant development of meals never tried out before that will be a pleasing first for our clients. we will have the capacity to provide catering for events having between 100 to 300 guests.

 

OWNERSHIP

This is a sole proprietorship owned and manage by Immaculate and will be enlisting the services of professional hands in managing and running the cuisine business.

 

OUR SERVICES

Our services are diverse and include a vast array of dishes, drinks of different types all geared at creating the ultimate experience for our highly esteemed clients.

Also, all our services will  embacked on new innovation. Apart from serving dishes and snacks that’s familiar to people, we will be experimenting on new dishes and will get feedback from our clients if they would like a repeat.

 

MARKET ANALYSIS!!!

With several other businesses offering similar catering services, it has been noted that attention to details in the preparation of certain dishes has been little or absent. We at Imma Catering will be taking advantage of this area to improve our services, thereby, creating a a better service that’ll meet the needs of our clients in all areas of our operations.

OUR TARGET MARKET

At Imma Catering, we will be targeting the lower class, middle class and upper-class clients as these will form the bulk of our client base. And it is believed that with the provision of premium services, client loyalty will naturally follow, making way for more clients by way of referrals.

 

COMPETITIVE ADVANTAGE

There is stiff competition in the catering industry, with so many caterers providing varied services. However, we at Imma Cuisine recognize the competition and are willing to provide excellence catering services that will separate us from our competitors.

In the area of pricing, we will have a competitive pricing where our charges will be pocket-friendly while at the same time provide premium packages and bonuses. This is unlike what is obtainable elsewhere, where most of this services are overpriced.

 

PRICING STRATEGY

Within our first year of commencing business, we intend to start with incredibly low price services anv bonus that will attract new clients. These services will be highly professional and innovative, just as  providing the highest service at the cheapest cost.

Our charges will be much lower than those offered by our competitors. But as time goes on, and having won clients, we intend to stabilize our pricing to what is obtainable in the market.

PAYMENT OPTIONS

Our payment options at Imma Catering are varied in other to accommodate different clients payment preferences. The options available include POS, Online bank transfer, Payment on delivery and Cash payment.  in addition to any other payment option that may be preferred by our esteemed clients.

PUBLICITY AND ADVERT!!!!

We intend to publicize our services to a wide segment of the society and especially, our target market through the use of channels such as billboards, Radio and TV stations, the printing and distribution of flyers and banners, the social media handles such as Facebook ads, Instagram ads, Whatapps and other media platforms like jumia, konga and jiji. We will be building a website and Apps, that will advertise our broad range of services and easy access for our clients to make their orders.

SUSTAINABILITY AND EXPANSION STRATEGY

We will strive to sustain and expand our services through unique strategies that will ensure that our growth does not slow down. This is through the training of our employees in the area of provision of exceptional services.

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