Netflix’s new “Profile Transfer” feature stops people from sharing passwords People who share accounts may now more easily set up their own profiles on Netflix thanks to a new tool called “Profile Transfer,” which was just introduced by the streaming service.
Netflix’s new “Profile Transfer” feature stops people from sharing passwords
When you sign up for your own Netflix membership, you’ll have the option to maintain certain preferences, including as personalized recommendations, watching history, My List, and games you’ve saved, thanks to a feature called Profile Transfer.
The functionality has begun to be made available to all users across the globe, and an email will be sent to you as soon as it can be accessed through your account. From that point on, hover over the icon that represents your profile, click the option that says “Transfer Profile,” and then proceed with the steps. At any moment, the Profile Transfer feature can be deactivated in the account settings.
Despite the fact that the official blog article for Netflix portrays this “highly sought” function as being handy for “life transitions,” such as relocating or breaking relationships, it is evident that the streamer has an ulterior aim with it, and that is to further crack down on password sharing.
A big setback for a streaming juggernaut that was apparently continuously growing, Netflix disclosed two consecutive quarters of subscriber losses earlier this year. This was a significant blow to the company. Not long after that, the corporation started conducting experiments on a paywall for password sharing in Chile, Costa Rica, and Peru. Netflix has indicated to MobileSyrup that there are presently no plans to extend the test to the Canadian market.
In any event, the business believes that there are over one hundred million additional households that are using the same passwords. Since this is the case, it should come as no surprise that Netflix is providing Profile Transfer in the hope of converting some of these users into paying members.
In addition to cracking down on the sharing of passwords, Netflix is also introducing a new, more affordable tier that will be supported by advertisements on November 1st in Canada. This move is being made in an effort to reduce losses.